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Survival – A sustainabilty check list
In my previous post We are all DOOMED! ,I tried to send out a wake-up call for industry to actually accept that to exist in the near future companies need to acknowldege sustainability as a part of...
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The Future of Everything and Wool
The Future of Wool (or anything). How we are going to make wool exciting, again… How well we know our customers to a very large extent determines how well our product will sell. If we build products...
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Turning Customers Into Clients
Turning customers into clients. According to Seth Godin.. “Customers hear you say, “here, I made this,” and they buy or they don’t buy. Clients say to you, “I need this,” and if you want to get paid,...
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Language
We are all experts at something, and we all have something to say. Recently I was listening, for a change, and actually learnt something. Well, I was reminded of something. When you talk, speak in...
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The Case for Sustainability.
The business case for sustainability has been won, but somebody forgot to tell the generals and the troops. Sustainability is not just about being green, it is the difference between success and...
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